DETROIT – Attendance at the North American International Auto Show (NAIAS) topped more than 800,000 people this year.
During the two-week event, NAIAS says 803,451 people visited Cobo Center in Detroit.
On Sunday, the final day of the show, 102,153 people brave the snow and cold to see the newest and exciting vehicles the auto industry has to offer.
The last time attendance topped 800,000 was in 2003 when it totaled 838,066.
NAIAS Chairman Bob Shuman says "we've come a long way in 25 years since the Detroit Auto Show became the North American International Auto Show."
NAIAS reports that more than 5,100 journalists from 39 states and 60 countries witnessed the unveiling of 50 vehicles in Detroit.
The annual charity preview event raised $4.8 million for children charities and the estimated total economic impact of the auto show for the region reached $365 million.