Kroger to slash prices after ending coupon deal

Doubling coupon deal ended Tuesday

By Mia Cuesta - Producer

Kroger is rolling out some big changes to their coupon program.

As of Tuesday, Michigan stores no longer double the value of coupons.

In exchange, stores say they're lowering prices on thousands of products.

In the past, the supermarket chain doubled coupons up to 50 cents. They even doubled up to $1 at some stores.

Kroger says that, currently, most customers rely on electronic coupons, and less than 1 percent use traditional coupons.

Approximately 126 Michigan stores are impacted by the changes.

The grocer has already started to make similar changes in other states, as well.

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