Factor Gingrich Paul Santorum Romney
Strong Moral Character 4.4% 11.0% 47.0% 28.8%
Clear Vision for America 16.8% 14.8% 22.8% 27.4%
Strong Leader 21.4% 5.6% 15.8% 38.0%
Can Beat Barack Obama 11.0% 3.4% 18.4% 42.2%
Share My Positions 12.6% 10.6% 36.8% 23.2%
Can beat Barack Obama
Strong moral character
When we asked voters which of those characteristics was MOST important to them in selecting a nominee:
We looked at which factor was most important in selecting a nominee for respondents, and then checked to see how people selecting that factor planned to vote.
Among the 25.4% of voters that said beating Barack Obama was the most important factor, Rick Santorum holds a 44.1%-31.5% lead over Mitt Romney. And Santorum holds a 42.0%-27.1% lead over Romney among people who think a strong moral character is the most important factor.
But Romney holds a commanding 46.3%-21.4% lead among people who think a strong leader is the most important factor.
Factor Santorum Romney
Strong Moral Character 42.0% 27.1%
Clear Vision for America 30.1% 26.2%
Strong Leader 21.4% 46.3%
Can Beat Barack Obama 44.1% 31.5%