Share My Positions                               29.8%                         27.6%


Factor                                        Most Important to Voter

Strong Moral Character                        16.2%

Clear Vision for America                      20.6%

Strong Leader                                      16.4%

Can Beat Barack Obama                      25.4%

Share My Positions                               17.4%


We looked at which factor was most important in selecting a nominee for respondents, and then checked to see how people selecting that factor planned to vote. 


Among the 25.4% of voters that said beating Barack Obama was the most important factor, Rick Santorum holds a 44.1%-31.5% lead over Mitt Romney.  And Santorum holds a 42.0%-27.1% lead over Romney among people who think a strong moral character is the most important factor.

But Romney holds a commanding 46.3%-21.4% lead among people who think a strong leader is the most important factor.


Factor                                                  Santorum                      Romney

Strong Moral Character                         42.0%                         27.1%

Clear Vision for America                      30.1%                         26.2%

Strong Leader                                      21.4%                           46.3%

Can Beat Barack Obama                       44.1%                         31.5%

Share My Positions                               29.8%                         27.6%


Culture Voters


Among the important block of Pro-Life voters, Rick Santorum holds a 40.0%-30.1% lead over Mitt Romney.