DETROIT -

The latest Apple iPad commercial features a familiar face to Local 4 fans.

Detroit community activist and cofounder of Slow Roll Detroit, Jason Hall takes center stage in Apple's new iPad ad. Jason is a frequent panelist on Live in the D's Professionals panel.

Part of the "Your Verse" campaign that focuses on how creative minds use iPads, the ad shines a bright light on Detroit, where Hall's bike event attracts over 3,000 riders every Monday.

“The first time I saw (the spots) I was speechless,” Hall said in an interview with USA TODAY, describing it as like “a gift that had been wrapped for the city of Detroit.”

The page on Apple.com features Jason's story, as well as more photos and events.

WATCH THE AD BY CLICKING HERE