If saving lives wasn't enough motivation for teenagers to make better decisions behind the wheel, they now have a new incentive - money.

Bridgestone's "Teens Drive Smart" contest is underway.  Students ages 16-21 are asked to submit short automotive safety-themed videos that encourage peers to make better driving decisions. The top 10 videos will be posted online for voting, and the minds behind the top three win college scholarships of $25,000, $15,000 or $10,000.

To find the rules for the contest here.