CLINTON TOWNSHIP, MI - The new Twinkies box looks very similar to the old one, with the addition of the line "The sweetest comeback in the history of ever."
Wal-Mart stores started selling Twinkies on Friday, three days ahead of the official launch. The Clinton Township store was sold out by Sunday night.
The price is the same as last fall when Hostess shut down - $3.99 for a box of 10. Wal-Mart had them on sale for $2.98
If you didn't know they'd been gone, you'd barely notice they are being made by a new company.
Twinkies have not been produced since November, when Hostess Brands Inc. filed with the bankruptcy court to liquidate its 82-year old business following a crippling strike by the Bakery Workers union.
The new snack company, Hostess Brands LLC, was purchased for $410 million by private equity groups Apollo Group and Metropoulos & Co. It also bought five of the closed bakeries as part of their bid. It will produce the products out of four of the bakeries -- in Columbus, Ga., Emporia, Kansas, Indianapolis and the Chicago suburb of Schiller Park, Ill.
The new company will sell all of the Hostess and Dolly Madison branded snack products, including CupCakes, Donettes, Zingers, Ho Hos, Ding Dongs, fruit pies and mini muffins. Some products, such as Sno Balls, will take a little longer to return to shelves, but they should be available within the next few months.
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