Uber to bring new initative to Detroit to connect with local investors

DETROIT – Popular ride service, Uber is set to bring a one-of-a-kind initiative to Detroit called "UberPITCH".

"UberPITCH" is a new way for local entrepreneurs  to pitch business ideas to local investors using the Uber app.

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You may be wondering how you can participate in this event, it's simple, all you need to do is complete the following steps:

-Download the Uber app to you smartphone or mobile device.

-Then enter the promo code PITCHDET in the promotions tab to unlock "UberPITCH". You will only be able to see "UberPITCH" from 1 p.m.- 5 p.m. today May 4th, but will be able to enter the code any time that you would like.

-Request a ride within the "UberPITCH" zone located in downtown Detroit. Then an "UberPITCH" car will arrive at you location with an investor.

Once in the car with the investor, you will have 10 minutes to pitch your idea or start-up.

Numerous business investors throughout the city will take part in today's initiative. Including  Techstars, Detroit Venture Partners, Invest Detroit, IncWell and Henry Ford Innovation Institute.

Sagar Shah the General Manager of Uber Michigan says they are excited about this new project. "People typically think of Uber as an app to push a button and get a ride, but we're really a digital platform that connects people and things. We've delivered paczkis and kittens, but UberPITCH is a unique opportunity to promote innovation and entrepreneurship."

All "UberPITCH" rides will be free of charge.

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