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Ford's Warriors In Pink Raise Breast Cancer Awareness

POSTED: Friday, October 19, 2007
UPDATED: 5:06 pm EDT October 19, 2007

Ford’s Warriors In Pink, Howie Mandel and the models of NBC’s "Deal Or No Deal" have teamed up to raise money and awareness for breast cancer.

Dressed in pink, the "Deal Or No Deal" models and Mandel will direct viewers to www.fordcares.com to find out more about Ford’s efforts and how people can get involved in the fight against breast cancer.

During the special episode, three lucky viewers will get the opportunity to win through a special Play At Home Lucky Case Game, a highly coveted 2008 Mustang with Warriors in Pink package, a limited-edition first-ever Ford vehicle designed exclusively in support of Komen for the Cure.

The Warriors in Pink apparel the models wore in a print campaign is available on www.fordcares.com and 100 percent of the net proceeds will be donated to Komen for the Cure. Ford has supported Komen for the Cure for 13 years and has dedicated more than $90 million in cash and in-kind donations to save lives and end breast cancer forever. Last year, the line of apparel and gear generated more than $1.1 million in sales, with all net proceeds going to Komen.

Launched in 2006, the Ford Warriors in Pink campaign recognize the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer.

To learn more, go to www.fordcares.com.
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