NFL officials updated plans for Detroit's Super Bowl in 2006 at a press conference at the Henry Ford Museum in Dearborn on Wednesday.

Commissioner Paul Tagliabue unveiled the game mark (pictured, left) for Super Bowl XL, to be played at Ford Field in Detroit on Feb. 5, 2006.

"We took the chance to reflect the heritage of the auto industry," Tagliabue said. "That fits in with our slogan for Super Bowl XL -- Celebrating Tradition: The Road to 40."

Bill Ford, the CEO of Ford Motor Co. and the Vice Chairman of the Detroit Lions, was thrilled at taking one more step toward bringing the Super Bowl to Detroit's Ford Field. It was played at the Silverdome, the Lions' former home, in January 1982.

"It's an honor that the league has shown this kind of faith in us," he said. "A northern site is always tough to sell, and since we've had the game before, we knew the odds were against us."

Detroit mayor Kwame Kilpatrick, though, gave the credit to the Ford family.

"The city of Detroit knows the world is coming to see us in 2006, and we'll be ready," he said. "But none of this would be happening if we didn't get that beautiful football stadium built downtown. That's what started it all."

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NFL Commissioner Talks At Press Conference

Businessman Roger Penske, who is running the host committee, also took part in the 20-minute ceremony.

"There's an old saying that if you need something done fast, give it to someone busy," Ford said. "My first call after we found out the Super Bowl was coming was to Roger. He needed another project like he needs a hole in his head, and he had no reason to do this, but he instantly said yes."

Earlier this year, Kilpatrick and event planners unwrapped plans for the Motown Winter Blast to kick off Super Bowl XL.

The event will create a winter carnival-like atmosphere in the downtown area, including figure skating, arts and crafts, and other family activities.

The city also plans to do cross promotions with Detroit's Auto Show in 2006.

Kilpatrick said it's all an effort to add to the appeal that earned Detroit a chance to host one of the world's biggest events