WDIV-TV Local 4 skates to victory with gold medal ratings in February

Local 4 was No. 1 at 4 p.m., 5 p.m., 6 p.m. and late news

Published On: Mar 04 2014 10:17:34 AM EST   Updated On: Mar 04 2014 10:17:40 AM EST
DETROIT -

WDIV-TV Local 4 scored first place finishes in key newscasts, afternoons, access and late night programming.

Further, NBC/WDIV Olympic coverage was No. 1, dominating prime programming.  

WDIV-TV Local 4’s first place newscast finishes include: 

In other dayparts, WDIV’s The Ellen DeGeneres Show is the #1 program in the M-F 3-4 p.m. time period and doubles Katie Couric’s delivery (households). Wheel Of Fortune and Jeopardy are #1 in the all-important access time period of 7-8 p.m. averaging an 8.6 household rating/14 share. 

The Tonight Show with Jimmy Fallon premiered during the Olympics on Feb. 17 at midnight. His debut garnered a 9.3 HH RTG/25 HH SHR. Since moving to his permanent 11:35 p.m. time period post-Olympics, he is a strong #1 across all demographics.  An 86% increase in Adult 25-54 ratings as compared to January 2014 with Leno still at the helm. 

NBC’s primetime lineup was dominated by the 2014 Winter Olympics which began with a sneak peek on Thursday, Feb. 6 and won for 18 consecutive nights of prime.  NBC’s coverage averaged an 11.9 HH RTG/19 HH SHR. On the heels of the Olympics, The Voice premiered Monday night at #1 with a 9.6 HH RTG/14 HH SHR. In addition to The Voice, NBC is anchored by Blacklist, Chicago Fire, Law & Order SVU, Parenthood and comedies Parks and Rec, Community, About a Boy and more.

And speaking of scoring major February sweeps wins, WDIV’s website, ClickOnDetroit.com, is Detroit’s #1 news/information website according to ComScore’s recently released October 2013 data.