Michigan football home games pay off for Ann Arbor Airbnb hosts

Company says hosts made $1.2 million during Wolverine games


ANN ARBOR – Michigan football home games paid off for local Airbnb hosts this season, according to the company. 

Airbnb said Wednesday that its hosts in A2 made a total of $1.2 million in supplemental income during the season. Here's their press release: 

... the Airbnb host community in Ann Arbor welcomed 6,440 guest arrivals and earned $1.2 million in supplemental income during Michigan home football weekends, helping the city significantly expand lodging capacity and welcome the surge in visitors as hotels reached peak capacity.

This weekend's rivalry game with Ohio State is expected to draw 1,040 out-of-town guests paying a total of $184,000 to see The Game, according to Airbnb. Searching the site, we found 91 rentals available for this weekend ranging from $100 per night for a room to $499 per night for a house.  

The company said the best football weekend for Ann Arbor hosts was Oct. 7-8 for the Michigan-Michigan State game, with 670 Ann Arbor residents renting out their homes, or a room in their homes, to guests. 

Airbnb said its service supplemented local hotels, which were booked solid on game weekends. The company wrote: 

With local hotels achieving peak occupancy during Michigan games, the growth of home sharing in Ann Arbor has allowed the city to host thousands of extra visitors and take full advantage of the unique economic opportunity presented by Michigan football. This benefits the local merchant community by keeping visitors’ food and shopping dollars within the city’s corporate limits.

The company added it offers a more affordable option than hotels, which it says is seeing steadily increasing occupancy rates. 

Here's the game-by-game data from Airbnb: 



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