WDIV/Detroit News poll: Whitmer holds double-digit lead over Schuette in Michigan governor's race

DETROIT – A new WDIV/Detroit News poll shows a double-digit lead for Democratic Gubernatorial candidate Gretchen Whitmer in the upcoming midterm elections.

Here are the key findings from the poll the 2018 Michigan's governor's race:

Democrat Gretchen Whitmer holds 13.7 percent lead over Republican Bill Schuette.

  • Bill Schuette has 88.4 percent name identification, breaking 26.2 percent favorable to 41.3 percent unfavorable. Bill Schuette’s name identification is under water by 14.1 percent.
    • Independents have an unfavorable opinion of Bill Schuette with only 18.7 percent viewing him favorably while 37.4 percent view him unfavorably.
    • Schuette is viewed unfavorably by independent voters by a 2-1 margin.
  • Gretchen Whitmer has 80.9 percent name identification, breaking 39.3 percent favorable to 19.1 percent unfavorable.
    • Independents have a favorable opinion of Gretchen Whitmer with 35.0 percent viewing her favorably and 14.6 percent viewing her unfavorably.
    • Whitmer leads among Independent voters by a margin of 39.0-25.2 percent -- a 13.8 percent lead.

The race is tied in out-state with Whitmer at 42.8 percent and Schuette at 42.5 percent. But in Metro Detroit, Whitmer wallops Schuette by a margin of 56.6-29.8 percent -- a 26.8 percent lead.

  • Whitmer leads among men 46.3 percent-39.8 percent -- a 6.5 percent lead.  But Whitmer holds a lead of 53.2 percent-32.5 percent among women – a lead of 20.7 percent.   
  • Schuette only leads among men with a high school education at 47.6 percent-36.1 percent. Whitmer leads among men with some post high education by a margin of 50.0 percent-36.1 percent and among college educated men 48.4 percent-38.4 percent.   
  • Whitmer leads women of all education levels. Whitmer leads among women with a high school education 52.1 percent-36.7 percent. She leads among women with some post high school education by a margin of 47.7 percent-36.3 percent. But she holds a lead among college educated women 56.5 percent-28.6 percent.   
  • Among voters over 65 years old, Whitmer leads 52.9-35.0 percent -- a 27.9 percent lead. 

Poll methodology: 

The Glengariff Group, Inc. conducted a Michigan statewide survey of November 2018 likely general election voters. The 600 sample, live operator telephone survey was conducted on September 5-7, 2018 and has a margin of error of +/-4.0 percent with a 95 percent level of confidence. 64.0 percent of respondents were contacted via landline telephone. 36.0 percent of respondents were contacted via cell phone telephone.  This survey was commissioned by WDIV Local 4 and the Detroit News.   


About the Author

Ken Haddad has proudly been with WDIV/ClickOnDetroit since 2013. He also authors the Morning Report Newsletter and various other newsletters, and helps lead the WDIV Insider team. He's a big sports fan and is constantly sipping Lions Kool-Aid.

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