New Holland Brewing Co. releasing Lake & Trail Lager to celebrate 100 years of Michigan state parks
Cans feature art inspired by Michigan nature
HOLLAND, Mich. – In celebration of 100 years of Michigan state parks, New Holland Brewing Co. crafted a special brew.
Lake & Trail Lager will be released late next month. The cooper lager will be only available in Michigan, and sales of the beer will support state parks.
“This partnership with Michigan State Parks is our way of showcasing the natural beauty that our state has to offer and the amazing parks that allow people to access these beautiful places,” said New Holland Brewing Co. brand manager Adam Dickerson.
Woosah Outfitters founder and owner Erica Lang used inspiration from Michigan nature to design the Lake & Trail Lager cans. She cut the art into wood.
“I wanted to capture some of the magic and bliss I feel hiking on Michigan trails—like catching the sunrise and sunset, feeling so small surrounded by the towering rows of pines and of course that big view of the lake,” Lang said. “The scene I carved combines all of these feelings into one beautiful trail.”
The brewery partnered with REI Co-op, Merrell and Woosah Outfitters. Through the partnership, events will be held to benefit state parks.
A series of hike and beer “Trail to Table” dinners will feature New Holland beers paired with a three-course meal. They will be held at Leelanau State Park in Northport on July 27, P.J. Hoffmaster State Park in Muskegon on July 28 and Island Lake State Recreation Area in Brighton on Sept. 21.
All proceeds from the “Trail to Table” events will benefit the hosting parks. Click here for more information.
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