Ford sales slide down 5 percent in April

Ford Fusion, Edge set sales record for month


DETROIT – Ford saw sales slide in the month of April, down 5 percent from a year ago.

Sales shrunk across both the Lincoln and Ford brands.

Cars, utilitiy and truck segments all saw declines.

The month was not without bright spots.

Ford's Fusion mid-size set all-time records for April along with the Edge crossover. 

F-Series trucks had their best April since 2007. 

"Strong demand for fuel-efficient vehicles continues," said Ken Czubay, vice president of U.S. Marketing, Sales and Service. "J.D. Power research shows fuel economy is the top reason for purchasing new cars this year. Ford is seeing this firsthand with strong sales of our most fuel-efficient vehicles, including a 77 percent increase in vehicles with EcoBoost engines in April."
Sales of Ford's Focus compact were up 13 percent for the month. 

But the subcompact Fiesta took a 30 percent sales hit. 

The company did not report sales of its hybrid models as a separate item.

Ford continues to hold the line on costly incentives.  They dropped 13 percent from March and unchanged from a year ago.