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Help 4 Houston among new community initiatives, partnerships announced for Ford Arts, Beats & Eats

Local 4 teams up with Red Cross to help Harvey victims

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ROYAL OAK, Mich. – Ford Arts, Beats & Eats is teaming up with WDIV Local 4 and the American Red Cross in a new community initiative, Help 4 Houston, a campaign to raise money for those in need of shelter, food and water in Houston.

American Red Cross volunteers will be taking donations inside festival gates with the goal of raising $100,000 for those desperately in need in Houston.

Efforts for fundraising will also be taking place at Local 4 with a phone bank operating inside the studio for viewers to call in and donate.

Those looking to donate can click here.

"The flooding and destruction in Houston can’t go unnoticed which is why we are proud to partner with the American Red Cross and Ford, Arts, Beats & Eats to raise money for those in dire need of the most basic necessities," said Marla Drutz vice president and manager at WDIV Local 4. "It’s important to come together as a nation to assist when such a devastating tragedy hits our country. We want to not only hit our $100,000 goal but surpass it and I know the metro Detroit community can do just that."

The sponsors for the 2017 Ford Arts, Beats & Eats include: WDIV-TV 4, Ford, Southeast Michigan Ford Dealers, Soaring Eagle Casino & Resort, Barefoot Winery, Beaumont Health System, Budweiser, City of Royal Oak, Comcast, Detroit Shirt Company, Detroit Institute of Arts, DTE Energy, Flagstar Bank, Hansons Windows, Kroger, Leaf Filter, Lifetime Fitness, Made in Detroit, Majic Window, MetroPCS, Michigan Lottery, Motor City Hot Tubs, Oakland County, Pepsi, Priority Health, Pure Leaf Ice Tea, Renewal by Andersen, Sprint, Tito’s Vodka, US Park and WindowPRO.