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Bring back the bees, get free sunflower seeds

Cheerios launches program to help honey bees

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The honey bee population is in danger, due to pesticides, parasites, and new development in their natural habitats.

General Mills has now launched the #BringBackTheBees campaign, saying people need bees and bees need people.

The company is working with a Veseys seed company to distribute free wildflower seeds in "bee-friendly" places.

Honey bees are responsible for pollinating 70 of the 100 biggest human food crops.

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