Bring back the bees, get free sunflower seeds
Cheerios launches program to help honey bees
The honey bee population is in danger, due to pesticides, parasites, and new development in their natural habitats.
General Mills has now launched the #BringBackTheBees campaign, saying people need bees and bees need people.
The company is working with a Veseys seed company to distribute free wildflower seeds in "bee-friendly" places.
Honey bees are responsible for pollinating 70 of the 100 biggest human food crops.
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