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Quicken Loans to advertise during Super Bowl for 1st time

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DETROIT – Quicken Loans will advertise on the Super Bowl for the first time.

The Detroit based company will use the 60-second spot to promote its Rocket Mortgage product.

Rocket Mortgage allows people to get a home loan through an app right on their phone.

Quicken didn't disclose how much it's paying for the commercial time.

But Ad Week reports that some 30-second spots are selling for more than $5 million.

Watch the commericial below or here.