DETROIT – Quicken Loans will advertise on the Super Bowl for the first time.
The Detroit based company will use the 60-second spot to promote its Rocket Mortgage product.
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Rocket Mortgage allows people to get a home loan through an app right on their phone.
Quicken didn't disclose how much it's paying for the commercial time.
But Ad Week reports that some 30-second spots are selling for more than $5 million.
Watch the commericial below or here.