Watermelon flavored Oreos hit store shelves this summer

New Oreos will be available for purchase at Target

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Watermelon Oreos are taking the cookie world by storm.

Read: The Oreo turns 100

The new Watermelon Oreos are not the first experimental limited edition Oreo cookie to be produced. Last Halloween, they released their Candy Corn-flavor, and other off the wall flavors like Strawberry Milkshake, and Birthday Cake Oreos.

The new summer flavor will include the trademark vanilla cookie with a pink and green filling to resemble a watermelon.

Watermelon Oreos are available exclusively at Target stores for $3, and already hit the shelves on June 10. The Oreo cookie has a huge online presence, and cult following. Their Facebook page has over 33 million likes.

Watch: Happy Birthday Oreo cookie!

"These line extensions have been happening for quite some time and will continue to happen. It brings excitement to a category and brings consumers to a particular aisle in the grocery store," says Erin Lash, a senior equity analyst at Morningstar who covers consumer product companies. 

What do you think about the new flavor? Have you tried it? If not, will you?


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