'Bald Barbie' Facebook campaign puts pressure on toymaker Mattel

Facebook push gets attention of cancer survivors

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DETROIT - Campaigners are calling for toymaker Mattel to manufacture a 'Beautiful and Bald Barbie'.

Campaign founders Jane Bingham and Beckie Sypin are hoping to put pressure on toy maker Mattel to create a range of bald Barbies to help raise awareness and acceptance of hair-loss.

A Facebook group, ‘Beautiful and Bald Barbie! Let's see if we can get it made' has caught the attention of cancer sufferers and supporters alike and has already gained over ,000 likes.

We would like to see a ‘Beautiful and Bald Barbie' made to help young girls who suffer from hair loss due to cancer treatments, Alopecia or Trichotillomania - also, for young girls who are having trouble coping with their mother's hair loss from chemo," Bingham and Sypin state on their campaign page.

"Many children have some difficulty accepting their mother, sister, aunt, grandparent or friend going from a long haired to a bald."

The social campaign is also lobbying for the doll to have a range of headscarves and hair-loss related accessories.

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