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More men are trying ‘Brotox’

Experts say wrinkle-free is not the goal for men

Botox has been a go-to treatment for years for women who want to look younger, but now it seems their husbands and boyfriends are following them to the doctor's office in droves. It's a trend some are dubbing "Brotox."

Kevin Spearman is one of hundreds of thousands of men seeking a fresh look with Botox.

"I definitely think it's becoming more widely acceptable," said Spearman. "Of course, there's always going to be a stigma because it seems to be something that can be taken as vain or vanity."

According to the American Society of Plastic Surgeons, there has been a 310-percent increase in men getting Botox injections compared to a decade ago.

While most women getting Botox want to look as wrinkle-free as possible, experts say that's not the look most men are going for. They actually want to keep some wrinkles to avoid looking overdone.

"Men tend to focus on one area, so usually they're looking at the glabella where you're getting that deep furrow, because men are doing it because they're wanting to look more relaxed when they're going to job interviews, when they're with their families," said dermatologist Dr. Sherry Ingraham.

There are some differences in where the injections are done in men compared to women.

"In men, you don't want to arch that eyebrow as much," said Ingraham. "Men, you want to have that nice strong eyebrow that you see on TV when you're looking at Hollywood actors."

“It’s a procedure that is noninvasive. It was easy, and it really helped detour the aging process with very minimal side effects,” said Spearman. “Other people just tell me I look good for my age, but they don’t specifically say anything about Botox.”