Psychologist says personal tops pricey for Valentine's gifts

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CLEVELAND - Jewelry? Roses? A fancy dinner?

Lots of people will try to "go big" on Valentine's Day. They'll pick the biggest card, buy a pricey present or take their special someone to an expensive dinner.

But you may not have to break the bank to make an impression.

Dr. Joe Rock is a psychologist at Cleveland Clinic. He says tailoring your Valentine's gift to what you know your partner likes is probably more important than the size of the gesture.

"I think what they want is something that is in the rhythm of the relationship," said Rock. "This person knows me, this person knows I like a quiet place to go. This person knows I'd rather have a cup of tea and my feet rubbed than to go outside and dance."

Rock says people tend to appreciate a personal touch when it comes to gifts, especially on Valentine's day. More than a traditional gift of chocolate or flowers, a personal gift shows you've been paying attention all year, you know what your partner likes, you thought about it, and planned it.

Dr. Rock says paying attention to the little things your partner likes will also help to remind you how important they are to you.

And don't forget, romance and sweet gestures are not just for Valentine's Day.

"If you give somebody a huge gift on Valentine's Day or go to a real special place, what happens for the next eleven and a half months?" said Rock. "Whereas if it's something the other person likes, you can incorporate that into your relationship as you go on."

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