Heartwarming Duracell ad helps new grandfather hear again
DETROIT – Untreated hearing loss affects about 17 percent of the adult population in the United States.
In their latest campaign, Duracell follows a new grandfather, as his hearing begins to fail.
He begins to unintentionally ignore family and co-workers and is continually missing out on conversations.
His wife finally takes him to get a hearing aid, powered by the battery.
"Wow, that's amazing," the grandfather says, shedding a tear as he hears clearly, at last.
The campaign coincides with National Hearing Month. Duracell is offering 50,000 free over-the-phone hearing tests.
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