DETROIT – It looks like Americans would rather scrub a toilet or try to create world peace than try to think of yet another username or password for one of their myriad of online accounts.
According to a Harris Interactive poll, commissioned by Janrain, 38 percent of people think it sounds more appealing to tackle household chores – from folding the laundry to cleaning bathrooms – than to try and come up with another new user name or password. The poll also said 38 percent of adults sometimes think it would be easier to solve world peace than attempt to remember all their passwords.
"With all of the different websites consumers login to on a regular basis – from email and social networks to online banking and ecommerce sites – it's no wonder people are struggling to remember such a large number of passwords," said Larry Drebes, CEO of Janrain.
The poll was conducted online between July 20-24, 2012 among a nationwide cross section of 2,208 adults.
Oh Man, I Have to Create Another One?
Most consumers know that it's important to create a variety of strong, original passwords to protect their identity online. The problem however lies in trying to come up with different logins for a myriad of different sites…and actually remember them all.
- Nearly 3 in 5 (58%) of adults have 5 or more unique online passwords
- 30% have 10 or more passwords
- Almost one in 10 people (8%) has a whopping 21 or more individual passwords
- Older people are likely to have more unique passwords than their younger counterparts; people age 55 or older on average have 8.2 passwords whereas millennials (18-34 year olds) only average 6.7
- Adults age 35-44 average 8.7 unique passwords and those 45-54 have 8.4 on average
- Men age 45-54 have the highest average number of unique passwords at 9.8
- Three-quarters of people say they try to create the strongest passwords possible, using combinations of letters and numbers instead of obvious names or words, like the all too common "password"
- Recalling their complicated passwords when needed is where people seem to run into trouble. Nearly 2 in 5 (37%) have to ask for assistance on their user name or password for at least one website per month
Having to remember whether that secret combination of letters and numbers unlocks the online gate to a bank account or an Etsy account appears to be weighing heavily on many people; nearly four in 10 think taking on the problems of the world sounds more appealing.
- 38% of adults sometimes think it would be easier to solve world peace than attempt to remember all their passwords
- Almost half (46%) of women age 55 or older agreed with this statement
- Those age 55+ in general were more likely to agree than those in age 18-34 (42% vs 33%)
- 38% would rather undertake household chores, like cleaning the toilet or doing the dishes, than have to create another username and password
Getting to Know You
Frustration with the registration process doesn't end with the requirement to create a new username and password combination. The majority of adults prickle at the prospect of having to enter their personal information and register at another website. The problem may lie in the fact that most people are unclear as to how a site is using that information.
- 84% of people dislike being asked to register on a website. Of those respondents:
- More than half (51%) dislike the prospect of remembering another user name or password
- 44% find online registration forms to be too long
- Almost two-thirds of adults (62%) would be willing to enter more personal information on a website, including their age, location or marital status, if they knew how the site or brand was planning to use the info