WDIV-TV dominates in November sweeps

Local 4 is #1 at 4 p.m., 5 p.m., 6 p.m. and Late News with ratings increases


DETROIT – One day shy of the end of the November Nielsen ratings for Detroit (10/30 -11/26), WDIV had first place finishes in key newscasts, afternoon programming, access (7-8 p.m.) and late night programming. Further, most of NBC/Local 4's newscasts experienced double digit increases in the ratings over last month. NBC/Local 4 beat WXYZ at 6 a.m., securing a solid 2nd place spot in the a.m. time period.

WDIV Local 4's first place newscast finishes include:

• Local 4 News First at 4 p.m. is #1 in the time period with a 6.4 household rating/15 share beating both The Now Detroit (WXYZ 4 p.m.) (2.8 RTG/6 SHR) and Judge Judy (4 p.m. WJBK) (3.8 RTG/9 SHR). In addition, Local 4's 4 p.m. news wins in every key demographic, actually increasing in Women (25-54) ratings by 11% over October.

• Local 4 News at 5 p.m. continues its five year winning streak and is #1 in the time period with a 7.7 household rating/15 share, beating both WXYZ (6.4 HH RTG/12 SHR) and WJBK (5.2 HH RTG/10 SHR). WDIV's ratings grew over October by 8%. Also, #1 in all key demographics.

• Local 4 News at 6 p.m. is #1 in household ratings, garnering a 9.1 rating/16 share compared to WXYZ (8.3 RTG/15 SHR) and WJBK (4.4 RTG/8 SHR). Additionally, Local 4's 6 p.m. news grew 10% from last year and won in every key demographic--securing its place as Detroit's undisputed #1 newscast across the board.

• Local 4 News at 11 p.m. is Detroit's #1 Late News and beat WJBK's 10 p.m. News with a 8.0 household rating/15 share (compared to WXYZ 7.1 RTG/13 SHR, WJBK 10pm 6.2 RTG/10 SHR and WJBK 11 p.m., M-F, 4.3 RTG/8 SHR). Local 4's 11 p.m. news wins in every key demographic.

Local 4 News Today (M-F 6-7 a.m.), anchored by Rhonda Walker, Evrod Cassimy, Brandon Roux and Ashlee Baracy beat WXYZ with a 2.0/13 (Adults 25-54) and 2.6/16 (Women 25-54).

In other day parts, WDIV's Wheel of Fortune and Jeopardy! are #1 in the all-important access time period of 7-8 p.m., averaging a 9.7 HH RTG/16 share.

The Tonight Show with Jimmy Fallon garnered a 4.6 HH RTG/11 HH SHR. He is a solid #1 in many key demographics.

In addition to The Voice, NBC is anchored by The Blacklist, Sunday Night Football, Chicago Fire, Law & Order SVU, Parenthood, Chicago P.D., and the successful Dateline NBC and more.

Along with scoring major November sweeps wins, WDIV's website, ClickOnDetroit.com, is metro Detroit's #1 Local TV media website (ComScore Oct. 2014). Since the beginning of the year ClickOnDetroit had nearly 369 million page views, 122 million visits and 29 million users.


About WDIV-Local 4
Local 4 News at 11 p.m. is the highest-rated newscast of all NBC affiliates in the top 12 markets nationwide. In addition, Local 4's ClickOnDetroit.com is the leading breaking news and weather website in Michigan.

About Graham Media Group
Graham Media Group is owned by Graham Holdings Company (NYSE:GHC), a diversified education and media company. Graham Media Group owns and operates five television stations: WDIV, the NBC affiliate in Detroit; KPRC, the NBC affiliate in Houston; WKMG, the CBS affiliate in Orlando; KSAT, the ABC affiliate in San Antonio; and WJXT, an independent in Jacksonville. Graham Media Group also has a strategic investment in StormPins, a crowd-sourced, social weather and breaking news app.