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New pumpkin spice cereal

General Mills hopng for bigger bite of breakfast food market

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General Mills is introducing a new cereal hoping to get a bigger bite of the breakfast food market.

The company is doing so by jumping on the pumpkin spice bandwagon, with the new Pumpkin Spice Cheerios.

The limited-edition flavor will hit shelves around Labor Day and is part of an initiative to revitalize the Cheerios brand.

If you're looking for a more summery cereal vibe, Cheerios is currently also offering a limited-time strawberry flavor.