Under Armour store coming to Detroit in 2017


DETROITUnder Armour is planning to open a store in Detroit next year.

The company made the announcement with Dan Gilbert at the CTF gala last week.

Joint Statement:
"Under Armour is excited to open its first Brand House in downtown Detroit in the spring of 2017 at 1201 Woodward Ave. Detroit is an ideal location for Under Armour as an icon of Americana. Just like Under Armour’s hometown of Baltimore, Detroit is currently experiencing an unprecedented wave of momentum, and we can’t wait to be part of their exciting success story.”

Under Armour is a sports clothing company, with stores around the world.

The company was founded in 1996 by Kevin Plank, a former Maryland University football player.

Working from his grandmother's basement in Washington DC's Georgetown neighborhood, he traveled up and down the East Coast selling his revolutionary new product out of the trunk of his car. By the end of 1996, Plank made his first team sale, and Under Armour generated $17,000 in sales.

By the end of 1998, Under Armour outgrew grandma's basement and moved to an all-new headquarters and warehouse in Baltimore.

About the Author: