DETROIT – The Fisher Building will open a new collective shop called MKR Underground, offering locally made products and showcasing Detroit artists and designers.
MKR Underground will initially bring a dozen artists, designers and artisans from all over Detroit to the Fisher Building, where their products will be sold. The initiative follows news of The Platform converting the fourth floor of the Fisher Building into studios for creatives at subsidized rates.
Additionally, the Fisher Building has unveiled new signage along its exterior, displaying the names of 105 Detroit neighborhoods in a celebration of the people and places across Detroit’s 139 square miles.
“This is the new wave of development,” global brand strategist and chief innovation officer for The Platform Everard Findlay said. “These signs, and the MKR Underground collective, support cross-collaboration and deep engagement, making space for the people who make Detroit what it is.”
Detroiters are invited to take selfies in front of their neighborhood signs and represent their community by sharing on social media with the hashtag #MyDetroitNeighborhood.
“Every person, from every walk of life, should feel welcome at the Fisher Building and should feel ownership of this iconic symbol of Detroit,” The Platform CEO Dietrich Knoer said. “The new exterior signs are an invitation for Detroit residents to identify with the Fisher Building as the ‘Beacon of Detroit.’”
To submit work for consideration, creatives are invited to download the MKR City App from the Google Play or Apple App Store or by going to www.mkr.city.
“Our aim is to be in real relationships with the people who have been here through good times and bad, and to create a symbiotic relationship with newcomers,” Knoer said. “Our hope is to learn more about, and to showcase, the incredible talent and works of Detroiters here at the Fisher.”