Outstanding October for WDIV-Local 4/ClickOnDetroit

No. 1 Local News at 4, 5, 6 & 11 p.m.

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Detroit – WDIV-Local 4 increased viewership in key demographics and is the Detroit market leader across nearly all newscasts in the October TV sweeps period for Detroit (10/3 to 10/30/19). In addition to winning in households, the station won across all key demographics at 4 p.m., 5 p.m., 6 p.m., and 11 p.m.

WDIV had first place finishes in key newscasts, access, and late-night programming and is No. 1 weekdays!

WDIV Local 4’s first place newscast finishes include:

· Local 4 News First at 4 is No. 1 in the 4 p.m. time period across all the key demographics. Delivering with a 5.5 household rating/16 household share, which equates to 95,000 households, beating both The Now (WXYZ 4 p.m.) (1.8 HH RTG/5 HH SHR/32,000 HH) and Judge Judy (WJBK 4 p.m.) (3.0 HH RTG/9 HH SHR/52,000 HH).

· Local 4 News at 5 p.m. continues its nine-year winning streak and is the leader in the time period winning across all key demographics. Local 4 News at 5p.m. delivered a 7.3 household rating/18 household share, which equates to 127,000 households, beating both WXYZ (3.7 HH RTG/9 HH SHR/64,000 HH) and WJBK (3.3 HH RTG/8 HH SHR/57,000 HH). WDIV holds its spot as the Detroit market’s undisputed news leader in the early evening news, posting marked increases across the key demographics, specifically +75% in Adults 25-54 rating and 67% in Women 25-54 rating, over October 2018.

· Local 4 News at 6 p.m. continues its No. 1 position across all demographics, with an 8.4 rating/19 share/146,000 households as compared to WXYZ (5.6 HH RTG/13 HH SHR/97,000 HH) and WJBK (2.7 HH RTG/6 HH SHR/46,000). WDIV grew YTY, holding its position as Detroit’s No. 1 newscast…+29% in Adults 25-54 rating and 37% in Women 25-54 over last October.

· Local 4 News airing Monday through Sunday at 11 p.m. retains its title as Detroit’s No. 1 Late News delivering a 6.4 household rating/14 household share, which equates to 112,000 households. Local 4 News at 11p.m. beat WJBK’s 10 p.m. news with a 3.8 HH RTG /7 HH SHR /67,000 HH as compared to WXYZ (4.0 HH RTG/9 HH SHR/70 HH) and WJBK M-F 11 p.m. (3.8 HH RTG/9 HH SHR/66,000 HH). In addition, Local 4 News at 11 M-F p.m. is #1 across all the key demographics.

· WDIV-Local 4 also continues to be the leader in late night programming, claiming the No. 1 spot with first place finishes in The Tonight Show with Jimmy Fallon and Saturday Night Live.

· In the all-important access period at 7 p.m. and 7:30 p.m., Wheel of Fortune and Jeopardy! continue to dominate across all demographics with a 8.5 rating/17 share, which equates to 146,000 households compared to WXYZ’s 7 p.m. news and The List (3.6 HH RTG/8 HH SHR/63.000 HH) and WJBK’s TMZ/EXTRA (2.5 HH RTG/5 HH SHR / 43,000 HH). Wheel of Fortune/Jeopardy! grew 50% in Adults 25-54 rating and 100% in Women 25-54 rating over last October 2018.

At 6 a.m., Local 4 News Today, anchored by Rhonda Walker, Evrod Cassimy, Jason Carr, Brandon Roux and Kim DeGiulio, delivered a 3.4 HH rating and a 16 HH share, which equates to 59,000 households, placing a closed second to WJBK (3.5 HH rating/17 HH share/61,000 HH) at 6 a.m., posting double digit growth in the coveted women demographics over last October.

In other dayparts, WDIV’s mid-morning talker - Live in the D – finished at a close 2nd in the time period and delivered a 2.3 household rating / 8 household share, which equates to 40,000 households. This beat The Doctors on WXYZ (1.5 HH RTG/5 HH SHR/26,000 HH). Live in the D finished at a close 2nd in across the board increasing its coveted Women 25-54 rating by of 71% over last October.

To cap off the October Sweeps wins, WDIV’s website,, is the No. 1 media website in Metro Detroit year to date (comScore/2019 to date), already poised to finish October 2019 with over 5 million unique visitors, up 21% over last October.

“We are happy to know that more viewers are tuning in to Local 4 for their news and for important programming. And one special event, called ‘NBC Learn,’ aired just last week,” said Vice President and General Manager Marla Drutz. “We’re proud that so many people watched our live, two-hour town hall on TV and online and we’ll continue work to help find solutions to the educational problems facing our students and teachers in the metro area.”

“NBC Learn” was live streamed on ClickOnDetroit and broadcast on Local 4, October 24 from 7 to 8 p.m., winning the time period (3.62 HH RTG/7 HH SHR).

About the Author:

Donna is a Creative Services producer.