David Beckham strips down for underwear short film

Beckham teams with Guy Ritchie for new H&M ad

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David Beckham is starring in a new ad campaign for his bodywear collection for global retailer H&M.

The ad, directed by Guy Ritchie, is more like a film short. Beckham stars as an action hero, saving the day in Los Angeles in his boxer briefs and bedroom slippers.

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Beckham launched a line of undergarments and loungewear in partnership with H&M a year ago.

The 37-year-old Beckham said he's committed to the campaign for the long haul, but admits he is still a little startled looking up at a billboard and seeing a giant version of himself.

READ: David Beckham: Back in the underwear biz

"No matter how many campaigns I do with H&M, I will never get used to seeing myself on billboards," he said. "It's always a surprise to me when I see them. I'm lucky to work with such great photographers and stylists, so the images are always the best they can be."

Short film directed by Guy Ritchie starring David Beckham - H&M Spring 2013

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