GM announces $1M donation to Detroit public schools literacy campaign

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Pexels photo

DETROIT – General Motors announced Monday morning the automaker’s $1 million donation to Beyond Basics’ Be the Solution literacy campaign.

GM and Detroit Public Schools Community District said this donation is the largest single contribution to the campaign and supports a crucial fundraising goal milestone for Beyond Basics -- they have a three-year, $33 million campaign goal. GM’s gift brings Beyond Basics halfway to its $6 million goal for this year. The campaign launched in summer 2019 with the endorsement of the DPSCD.

“Beyond Basics delivers outstanding results that are real, measurable and impactful,” said Mark Reuss, General Motors president. “At General Motors, we believe investing in Detroit’s children and families is an investment in the future – for them, and for all of us residing in southeast Michigan. Our team is proud to support Beyond Basics’ ambitious mission, and we encourage other companies to do the same as we work together to revitalize the city.”

GM says this investment will provide nearly 500 Detroit high schoolers the opportunity to participate in the nonprofit’s literacy program.

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About Beyond Basics: Launched in 2002, Beyond Basics, a literacy-focused nonprofit offers a range of individual tutoring, group learning and other multi-sensory programming to dramatically improve the literacy skills of students across Detroit Public Schools. Beyond Basics has a proven track record of getting kids reading at grade level in an average of six weeks. Beyond Basics is dedicated to one-on-one reading, tutoring and literacy enrichment programs for K-12 students in Metro Detroit.

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