Michigan law enforcement kick off drunken driving crackdown

Campaign uses fake Traffic Safety Brewing Company to communicate message

DETROIT - Law enforcement officials in 40 Michigan counties are kicking off a new enforcement campaign aimed at curbing drunken driving.

The "Drive Sober or Get Pulled Over" campaign starts Friday and runs through Sept. 1, including the Labor Day weekend.

Law enforcement officers from 150 local police departments, sheriff offices and Michigan State Police posts will conduct stepped up drunk driving and seat belt enforcement.

As part of the effort, the campaign is using the fictitious Traffic Safety Brewing Company to get its message through to drivers. "Call a Cab Cider" and "Left My Keys at Home Lager" are safety-themed brews reminding people to drink alcohol responsibly.

"We hope it serves as a conversation starter and a reminder to make responsible choices," said Melody Kindraka, communications director at the Michigan Office of Highway Safety Planning.

More: Fake beer company part of drunken driving crackdown

Additional details, including a list of counties involved, are posted on the Michigan State Police website.

View/download: Planned Mobilization Enforcement

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