FERNDALE, Mich. - Compared to Black Friday, Small Business Saturday is still small potatoes, but we're going to show you how it's growing locally.
Doorbuster savings and a line to get into an organic baby store in Ferndale? You better believe it.
Small Business Saturday is the best sales day of the year for Modern Natural Baby.
"Either last year or the year before it just exploded," said owner Emily Murray.
Murray learned about this day a few years ago from a customer. American Express wants to support small business by offering customer credits.
Now the shop tells customers in advance about in-store deals, gift certificates and giveaways on Small Business Saturday.
"They have a really good Facebook page," said customer Rachel Ogg. "They emailed us and there is a great community for this store."
In Royal Oak, free parking helps shoppers get in to take advantage of 50 percent off sales. Loyal customers know you get 90 years of baking experience at Hermann's Bakery -- not at a mall. That's where Local 4 found Jackie Rose, who works at Miner's Den Jewelers.
"Of course, planned a lot for Small Business Saturday. You have to keep it in the community," said Rose.
All hands were on deck at Miner's Den Jewelers, planning on Small Business Saturday sales to top Black Friday.
In Birmingham, it was free parking and free valet parking luring customers in.
"People love going store to store for a personalized shopping experience," said Michael Feldman, of Heartwear Designs Jewelry.
Where big-box stores get the long lines and attention, the small shops are catching up by offering unique items, and a more relaxed experience and fun incentives.
Local shops Local 4 visited were busy. About $5.5 billion was spent on Small Business Saturday last year.
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