DETROIT - Local 4 hopes you enjoyed a morning filled with magical moments during the broadcast of the 85th annual America's Thanksgiving Parade.
Packed full of marching bands, floats, clowns and more it was a great morning in the Motor City.
Guests included Jordyn Wieber, the 2011 U.S. National and World Champion gymnast who is considered a front-runner for Gold in the 2012 London Olympic Games, and special live performances by Dale Ernhardt Jr. Jr., the Selected of God Choir who have been featured in several high-profile commercials, and the popular local country and rock band, Annabelle Road.
The parade concluded with Detroit Mayor Dave Bing giving Santa Claus the key to the city.
You can watch all of America's Thanksgiving Parade 2011 here:
WDIV-TV's strong commitment to outstanding community service was recently honored with the 2011 Service To America Award from the National Association of Broadcasters. Local 4 Newsis currently the #1 newscast at 4 p.m., 5 p.m., 6 p.m. and 11 p.m. in Nielsen household ratings for the Detroit television market, and Local 4 News at 11 p.m. is the highest-rated newscast of all NBC affiliates in the top 11 markets nationwide. This year, Local 4 News was honored with 2 Edward R. Murrow Awards from the RTDNA for breaking news and continuing news coverage. In addition, Local 4's www.ClickOnDetroit.com and www.JustWeather.com are leading breaking news and weather websites in Michigan.
About The Parade Company
Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region. The Parade Company is celebrating 85 years of Parade tradition in Detroit. The mission is to fund, create and execute the best family events in metro Detroit. The Parade Company staff, the board of directors and thousands of parade volunteers work year-round to bring a wide variety of magnificent events to the City of Detroit, each year including the Target Fireworks, Fifth Third Turkey Trot and America's Thanksgiving Parade®. Visit www.TheParade.org for more information or follow us on Facebook and Twitter.
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