Fordlandia

S01 E07

The Jingle King Takes a Bow

If you’ve watched TV anytime over the last 4 decades, you’ve heard the music of Dan Yessian. He’s an accomplished commercial jingle writer. But he always wanted to write something more substantial - music which didn't coax people to buy, but made them think and care.

"Is this something that I can actually pull off? Am I gonna be embarrassed by what I do?,” Yessian wondered.

In this episode of Mismatch, we chronicle Yessian’s journey, from commercials to a commemoration of his family and their fate in the Armenian Massacre.