WDIV-Local 4 is honored to receive two coveted Regional Murrow Awards for Excellence in Social Media and Excellence in Sound. Regional winners were announced yesterday by the Radio Television Digital News Association.
“The social media Murrow win is especially gratifying. It reinforces that we are leading the way in multi-platform content distribution. This newer medium is the wave of the future and Local 4 is leading the charge,” said Local 4 News Director Kim Voet. “Winning the Murrow for sound three years in a row shows our photographers’ commitment to being the best storytellers possible.”
“Our amazing news team puts out this effort on a daily basis, so it’s very rewarding to be recognized with this prestigious award that celebrates the best in our industry,” said Vice-President and General Manager Marla Drutz.
Excellence in Social Media
Social Media Manager Ken Haddad’s strategy is a multi-platform approach to covering the big stories of the day, and frequently the station’s posts land at the top of the social media charts compared to those from across the country. Highlights include: coverage of Aretha Franklin’s passing, the meteor in Michigan, 2018 election coverage, the digital Jason Carr Live show, the Boblo Boat fire, and the Central Michigan University lockdown.
Excellence in Sound: Criss Cross Crash
Video Journalists Alex Atwell and Hans Ihlenfeldt enhance the viewer’s experience of this story using multiple cameras, multiple microphones and sounds of the crowd’s reaction to car and school bus racing in Flat Rock, Michigan. This is the third year in a row the station has won this award.
WDIV-Local 4 is the only large market TV station in Michigan to win in our region. Both entries will now go head-to-head with the other regional winners for the National Murrow Award.
The RTDNA has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards since 1971. Murrow's pursuit of excellence in journalism embodies the spirit of the awards that carry his name.
This honor comes at the heels of WDIV-Local 4 winning the MAB Station of the Year award for the fifth year in a row.