Budweiser recently introduced drinking cups, called the Buddy Cup, which will sync to Facebook with every clink of your glass when toasting.
How it works:
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When two Buddy Cup users toast each other by tapping together the special cups, they instantly become Facebook friends through a chip embedded in the bottom of the cups.
According to a promotional YouTube video for the cups, the new product is being tested in Brazil.
A message in the video hails, "For years we have been making friends the same way. Now toasting has received an upgrade."
The point?
According to the TheDrum.com the point of the Buddy Cup is to pump-up the Budweiser brand by increasing interactions between partygoers attending concerts and festivals sponsored by the company.
The online feedback is mixed so far. Tech blog BetaBeat says, "In the olden times, clinking your beers together with a stranger was a sign of celebration—a mutual agreement that things were about to get weird. The fact that you'd never have to see them again or explain why you puked down the front of your shirt was a significant part of the appeal. Now, Budweiser is about to destroy that sacred experience with the introduction of the Buddy Cup."
Gadget Review says they think the cups just might work for the company. The blog says the Buddy Cup is "an interesting idea, and one that could actually work in bars."
Watch the video and decide for yourself.
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