Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlash
Multinational beer and beverage company Anheuser-Busch InBev, maker of Budweiser, Bud Light, Stella Artois and Corona, has reported a 7% increase in operating profit for last year, even as as sales sagged in the United States due to a decline in demand for Bud Light.
A look at the commercials of Super Bowl LV
After all, more than 100 million people in the United States tune in to watch the Super Bowl every year. According to statista.com, Bud Light is the most popular beer for Super Bowl Sunday, taking up more than 12% of the total beer consumed. Anheuser-Busch will forego promoting Budweiser this year, with the money reserved for its Super Bowl ad donated to coronavirus vaccine awareness efforts. I brought the chips!โThis spot brings together an ensemble of Super Bowl legends. Disney had released a trailer for โBlack Widowโ during the 2020 Super Bowl.
Louisiana's 'Cajun Riviera' in shambles from Hurricane Laura
HOLLY BEACH, La. Hurricane Laura laid waste to the place, a low-cost paradise for oil industry workers, families and retirees, and it could be awhile before the good times roll again. Resident Robert Eggert hardly recognized Holly Beach, the area's official name, after he came back Thursday to check the damage. Life.Much of that stuff was still there after Laura pummeled the coast with winds up to 150 mph. Hundreds of people partied at Holly Beach in May for Go Topless Weekend on the Cajun Riviera, an annual gathering for Jeep enthusiasts that includes a bikini contest.
Marketing teams winning Area 51 event
CNN Video(CNN) - The supposed raid of Area 51 is finally nearing after months of publicity. Matty Roberts started the Facebook group "Storm Area 51, They Can't Stop All of Us" in June as a joke. Bud Light is hosting the Area 51 Celebration music festival at the Downtown Las Vegas Events Center tonight. From the galaxy milkshake to the redacted-on-rye sandwich, Arby's has gone all-in on Area 51. This whole Area 51 craze may be a joke, but it indicates that the right brand with the right strategy can take advantage of nearly any situation.
How People Are Preparing to Storm Area 51
A viral Facebook page has officials concerned more than a million people could descend on Area 51 on Sept. 20. The military base in Nevada has long been suspected by conspiracy theorists of housing aliens. It's unclear whether a raid to free the aliens will actually take place, but plenty are getting in on the hype. Even Lil Nas X released an "Old Town Road" Area 51 remix. RELATED STORIESThis Animal Shelter Wants You to Storm It Instead of Area 51This Is the College Student Behind Plan to Storm Area 51Nearly 1 Million People Join Facebook Event to Storm Area 51 to 'See Them Aliens'
Bud Light offers free beer to Area 51 aliens
And if one of those secrets happens to be living aliens, well, we have good news -- they'll be greeted with free cans of Bud Light. Anheuser-Busch, the maker of Bud Light, initially posted on Twitter, "We'd like to be the first brand to formally announce that we will not be sponsoring the Area 51 raid." Free Bud Light to any alien that makes it out." The company even went as far as to make a label for its Area 51 Special Edition Bud Light. This is the famous Area 51," it says at the top of the can.