DETROIT – The scoreboard in center field at Comerica Park will see a new sponsor this year - Falken Tire.
"Connecting with Detroit's passionate baseball fans is one of many ways that we plan on increasing Falken Tire's visibility and participation in this extremely important region," said Rick Brennan, executive director of marketing at Falken Tire Corp. "We look forward to joining the Tigers in what promises to be a great 2015 season."
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This is Falken's first sponsorship outside of motorsports.
"Falken Tire has a long-standing history of delivering high-quality products within the automotive industry and the Detroit Tigers are excited to have Falken join our everyday lineup," said Steve Harms, Tigers vice president of corporate partnerships.