AUBURN HILLS, Mich. – The Detroit Pistons announced Wednesday that they have partnered with Fiat Chrysler Automobiles and renamed the West Atrium of The Palace of Auburn Hills.
"We are extremely thrilled to partner with the North American arm of one of the most prolific auto companies in the world in Fiat Chrysler Automobiles N.V.," said Palace Sports & Entertainment President & CEO Dennis Mannion. "This partnership with FCA brings together two great brands and gives us an exciting opportunity to thrill fans."
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The West Atrium has been renamed the "Dodge Atrium." It recently underwent a $1 million renovation in 2013 that included video boards and other updates.
The atrium is the entrance for Palace events and now includes the Dodge Ticket Store and the Pistons Locker Room Store.
DTE Energy Theatre also announced the "Jeep Ivy Lounge," which will be exclusively available to DTE Royal members before, during and after each show.
Dodge vehicle displays will be added to the Dodge Atrium inside The Palace and outside the Jeep Ivy Lounge at DTE.