Jim Harbaugh screams about milk in hilarious new commercial

'Intensity is not a perfume!'

If you pay any attention to college football in the state of Michigan, you know Jim Harbaugh loves at least three things: football, winning and milk.

"Less sugar means Captain Completion here can fit back into his old armor!"

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Michigan football's head coach took a short break from leading his undefeated Wolverines to star in a milk commercial. In typical Harbaugh fashion, he spends most of the 54 seconds screaming at his television and comparing simple daily tasks to intense football plays.

"A strong offensive line of calcium and protein makes stronger bones, which means more production from the kids," Harbaugh says. "That's how we roll!"

READ: Jim Harbaugh does not respect Urban Meyer's choice in milk

The one-liners don't stop there. After admiring himself in the mirror while wearing his old pads, Harbaugh spits out a series of gems, highlighted by, "Intensity is not a perfume!"

Sarah Harbaugh co-stars in the commercial, listening to her husband's analysis until she takes a shot at his fish stick baking skills.

"Unnecessary roughness," Harbaugh called.

There's never a dull moment with the Harbaughs in town.


About the Author:

Derick is the Lead Digital Editor for ClickOnDetroit and has been with Local 4 News since April 2013. Derick specializes in breaking news, crime and local sports.