DETROIT – The October Nielsen ratings for Detroit (10/2-10/29) are out and WDIV Local 4 scored first place finishes in key newscasts, afternoon programming, access (7-8 p.m.) and late night programming. Further, most of NBC/Local 4's newscasts experienced double digit increases in the ratings over last year. NBC/Local 4 beat WXYZ at 6 a.m., rising to a solid 2nd place spot in the a.m. time period.
WDIV Local 4's first place newscast finishes include:
- Local 4 News First at 4 p.m. is #1 in the time period with a 6.2 household rating/15 share beating both The Now Detroit (WXYZ 4 p.m.) (2.7 RTG/6 SHR) and Judge Judy (4 p.m. WJBK) (3.7 RTG/9 SHR). In addition, Local 4's 4 p.m. news wins in every key demographic.
- Local 4 News at 5 p.m. continues its five year winning streak and is #1 in the time period with a 7.1 household rating/15 share, beating both WXYZ (5.9 HH RTG/12 SHR) and WJBK (5.1 HH RTG/11 SHR). WDIV's ratings grew over last year by 8% in Women 25-54. Also, #1 in most key demographics.
- Local 4 News at 6 p.m. is #1 in household ratings, garnering an 8.3 rating/16 share compared to WXYZ (7.2 RTG/14 SHR) and WJBK (4.6 RTG/9 SHR). Additionally, Local 4's 6 p.m. news grew 14% from last year and won in every key demographic--securing its place as Detroit's undisputed #1 newscast across the board.
- Local 4 News at 11 p.m. is Detroit's #1 Late News and beat WJBK's 10 p.m. News (Mon-Sun) with an 8.3 household rating/15 share (compared to WXYZ 6.9 RTG/12 SHR, WJBK 10pm 6.4 RTG/10 SHR and WJBK 11 p.m., M-F, 5.0 RTG/9 SHR). Local 4's 11 p.m. news wins in every key demographic and grew 11 % over last year in household ratings.
Local 4 News Today (M-F 6-7 a.m.), anchored by Rhonda Walker, Evrod Cassimy, Brandon Roux and Ashlee Baracy beat WXYZ with a 2.0/14 (Adults 25-54) and 2.7/17 (Women 25-54). Household ratings increased 18% and ratings among women increased 23% over last month.
In other day parts, WDIV's Wheel of Fortune and Jeopardy! are #1 in the all-important access time period of 7-8 p.m., averaging an 8.7 HH RTG/15 share.
The Tonight Show with Jimmy Fallon garnered a 4.5 HH RTG/10 HH SHR. He is a strong #1 in many demographics.
In addition to The Voice, NBC is anchored by The Blacklist, Sunday Night Football, Chicago Fire, Law & Order SVU, Parenthood, Chicago P.D., and the successful Dateline NBC and more.
In addition to scoring major October sweeps wins, WDIV's website, ClickOnDetroit.com, is metro Detroit's #1 media website (ComScore Sept. 2014). Since the beginning of the year (1/1/14-9/30/14) ClickOnDetroit had nearly 181 million pageviews, 60 million visits and 16 ½ million users.