Two homegrown brands embodying the grit, pride and style of the 313 are leading the festivities: Born in Detroit and 8 Mile Vodka. Both started right here by Detroiters and are now making major moves across the state and beyond.
Adam Targanski, chief operating officer behind both companies, joined “Live in the D” to share their origin story and what’s next.
Targanski explained that 8 Mile Vodka was an established brand before he purchased it, which inspired the creation of the lifestyle brand. Born in Detroit now celebrates the city’s culture through apparel, community, and premium vodka. To celebrate the special occasion, Targanski has a special offer for July 24th.
“We are offering 24% off any of our Born in Detroit apparel,” Targanski said.
Targanski also demonstrated how to create a special birthday cocktail using 8 Mile Vodka, perfect for toasting the 3-1-3.
To watch the full segment, please click on the video above.