“Live in the D” launched Consumer Reports Week Monday – with the goal of helping our viewers make informed decisions on items they may want to consider purchasing. This is especially important as we approach the holiday shopping season.
Mary Beth Quirk, managing editor of Shopping at Consumer Reports, appeared on the show and said the best holiday savings start before you ever click “add to cart.”
“Santa’s not the only one who needs to make a list and check it twice,” Quirk said. “Be prepared. It’s my biggest advice.”
Her top takeaway: focus on what you truly want to buy and track prices over time so you can tell a real deal from a dressed-up markup. Comparing prices across multiple retailers is key, and browser tools can help. Quirk recommends CamelCamelCamel and Keepa for Amazon price histories, with one caveat: treat them as guides, not gospel, since they’re third-party trackers.
She urged shoppers to verify any “doorbuster” with a quick price history check or by consulting Consumer Reports’ deal coverage.
What To Buy Now Vs. Later:
*Good to grab early: Beauty gifts and evergreen items with steady promos. If you’re eyeing the latest smartphone or a hot gaming console, don’t expect deep discounts - and waiting risks sellouts.
*Better to wait: TVs often see the steepest price drops around Black Friday, though solid sales pop up now. Previous-generation models typically deliver better value than just-released versions.
*Build your game plan: Make a list of recipients and target items - and stick to it.
*Add a little budget “treat yourself” padding so impulse buys don’t derail spending.
*Skip bulk buys you don’t need right now; those savings can wait for a better sale.
*Track prices for at least a few days across multiple retailers; confirm with Consumer Reports’ deal roundups.
*Bottom line: Do your homework, compare prices, and shop your plan—not the hype.
To watch the segment, click on the video above.