For Duane Petroskey, president of Gorman’s Home Furnishings & Interior Design, a well-designed room is about far more than what’s in it.
“Your home should be a reflection of who you are,” Petroskey said during an appearance on Live in the D. He describes the company’s guiding philosophy as “combining the principles of interior design with a philosophy of celebrating self-expression.”
That philosophy plays out on the showroom floor, where Gorman’s designers take an intimate approach with each customer. “The designers connect with their clients to learn how they live, the way that they live, and the way they want to express themselves in their homes,” Petroskey said.
One of the most distinctive features of the Novi showroom is its designer rooms - curated spaces where each staff designer gets free rein. “We allow each designer to create their own room in the store,” Petroskey said.
The latest addition, unveiled just weeks ago, is a Stickley-furnished “lodge retreat” designed by Scott Hastings. “Very earthy and welcoming and warm,” Petroskey said, evoking “kind of a getaway.” Shoppers can purchase the room exactly as displayed or work with a designer to customize it to their taste.
The showroom spans a broad spectrum of aesthetics. “Pretty much whatever style you want, from traditional, very traditional, to very contemporary - we can help you create whatever feel you want using whatever style you want,” Petroskey said.
Shoppers looking for a deal have a reason to act soon. Gorman’s is running its Italian leather sale starting April 16th, with 40 to 50% off all Italian leather.
Customers can connect with Gorman’s designers at gormans.com/designers or find a location at gormans.com.
To watch the segment, click on the video above.