Business Insider reports the company will be one of the first to provide the Baby Yoda toy, which has become an internet sensation following the debut of “The Mandalorian” on Disney Plus.
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“I’m excited to share we will be one of the first companies to provide the digital and internet phenomenon who is trending higher than all the presidential candidates combined,” Build-A-Bear CEO Sharon Price John said during a presentation on Tuesday at the ICR Conference in Orlando, Florida. “We now will have The Child, also known as Baby Yoda,” John added.
John said the stuffed animal would be available at Build-A-Bear workshops in the next few months.
Ken Haddad has been with Local 4/ClickOnDetroit since 2013. He helps lead news coverage and content across broadcast and digital platforms. He's from the Metro Detroit area, and loves covering important news (and sports) in his hometown.