Michigan native makes it on Forbes 30 under 30 list for high-end women’s ski apparel brand ‘Halfdays’ focuses on fashionable, functional winter gear
Halfdays ski apparel (Halfdays)
A woman from west Michigan has made it to the Forbes 30 Under 30 list for retail and e-commerce as she co-founded a high-end women’s ski apparel brand.
Michigan State University alumna and Silver Lake native Ariana Ferwerda made the list after co-founding “Halfdays .”
The 27-year-old and her friend, a professional skier Kiley McKinnon, founded the company to address the gap in functional and stylish ski wear for women, according to their Forbes profile . The best friend duo launched “Halfdays” in November 2020. The clothing line can be found at Backcountry, Bloomingdale’s and Nordstrom.
The company uses recycled materials to make these fashionable yet functional winter gear.
Copyright 2022 by WDIV ClickOnDetroit - All rights reserved.
3 things you can do to prevent pothole damage ▶ 0:38
3 things you can do to prevent pothole damage
Things you should NEVER do after an accident ▶ 1:04
Things you should NEVER do after an accident
Deadly tornadoes rip through SW Michigan ▶ 1:12
Deadly tornadoes rip through SW Michigan
Crews restoring Oakland County water main break ▶ 0:40
Crews restoring Oakland County water main break
Dusty May talks unsung heroes during historic run ▶ 1:01
Dusty May talks unsung heroes during historic run
Yaxel Lendeborg talks MSU, custom Jordans in final game inside Crisler ▶ 1:55
Yaxel Lendeborg talks MSU, custom Jordans in final game inside Crisler
This is your Live In The D team ▶ 0:37
This is your Live In The D team
Massive tornado hits Union City, Michigan ▶ 1:49
Massive tornado hits Union City, Michigan
Video captures tornado forming near Three Rivers ▶ 0:38
Video captures tornado forming near Three Rivers
Ex-Michigan coach Moore enters no-contest plea ▶ 0:33
Ex-Michigan coach Moore enters no-contest plea
Water bills climb, residents report $100 jump ▶ 0:41
Water bills climb, residents report $100 jump
Watch: Sherrone Moore walks into court for hearing ▶ 0:15
Watch: Sherrone Moore walks into court for hearing
Jury deliberations continue in trial against Dale Warner ▶ 1:15
Jury deliberations continue in trial against Dale Warner
LITD STEM Fest ▶ 1:33
LITD STEM Fest
Families fear care disruptions as BCBS, U-M Medicine talks stall ▶ 0:54
Families fear care disruptions as BCBS, U-M Medicine talks stall
LITD Lola's Taco Bar ▶ 0:34
LITD Lola's Taco Bar
Grandmother seeks answers after 6-year-old killed with unsecured gun ▶ 1:46
Grandmother seeks answers after 6-year-old killed with unsecured gun
What Drivers should know about I-94 construction ▶ 0:58
What Drivers should know about I-94 construction
LITD Michigan Sneaker Xchange ▶ 1:20
LITD Michigan Sneaker Xchange
LITD Bite battle of the burger CEOs ▶ 1:08
LITD Bite battle of the burger CEOs
High school eacher rant sparks parent outrage ▶ 0:42
High school eacher rant sparks parent outrage
Gas prices see biggest spike since 2005 ▶ 0:34
Gas prices see biggest spike since 2005
LITD Jim Carrey's look sparks controversy ▶ 1:41
LITD Jim Carrey's look sparks controversy
Dense Fog Advisory for Metro Detroit Wednesday ▶ 0:20
Dense Fog Advisory for Metro Detroit Wednesday
LITD Resurgo documentary ▶ 1:08
LITD Resurgo documentary
Previous photo Next photo