CBI searching for Digital Marketing Manager in Detroit, Ferndale
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Job Title
Digital Marketing Manager
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Company Name
CBI
Location
Detroit/Ferndale
Job Type
Full Time
Job Summary
We are looking for a data-proven Digital Marketing Manager able to lead integrated digital marketing campaigns from concept to execution across a variation of channels.
Must be capable of building out a team that will work with internal teams and vendors to launch campaigns on time and on budget.
Highly skilled and seasoned in Google AdWords, LinkedIn Ads, Facebook Ads, email marketing, landing pages, A/B multivariate testing and sales funnel development.
Responsibilities and Duties
Plan and execute all digital marketing channels including (but not limited to) SEM, LinkedIn and Facebook Ads, Email marketing and landing pages
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies with our internal team
Plan, execute and measure experiments and conversion tests
Build well-thought out funnels and capture points at every level of the funnel
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Build Google Analytics custom events to track all user interactions
Collaborate with agencies and other vendor partners
Evaluate emerging technologies; Provide thought leadership and perspective for adoption where appropriate
Qualifications and Skills
BS/MS degree in Marketing or a related field
Proven data driven results from past work experience
Demonstrable experience leading and managing SEM, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Experience in setting up and optimizing Google AdWords campaigns
Expert knowledge of Google Analytics and Google Tag Manager
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Working knowledge of ad serving tools (e.g., DART, Atlas)
Working knowledge of HTML, CSS and JavaScript development and constraints
Working SEO knowledge
Entrepreneurial spirit ready to tackle the unexpected