DETROIT – The Stroh Brewery Company will once again brew beer in Detroit with the return of Stroh’s Bohemian-style Pilsner on August 22.
“Stroh’s is Detroit,” said Dan McHugh, CMO of Pabst Brewing Company. “By reintroducing Stroh’s Bohemian-style Pilsner and brewing in the city, we are tapping into the history and heritage of Stroh’s and the innovation and hard work of the people of Detroit.”
Stroh’s beer was first brewed in Detroit in 1850. Stroh’s Bohemian-style Pilsner is a classic that earned the highest awards at the World’s Fair in Chicago in 1893. The new Stroh’s Bohemian-style Pilsner is inspired by a Stroh’s recipe from the late 1800s.
Stroh’s Bohemian will be brewed at Brew Detroit in Detroit’s Corktown neighborhood.
“The beer is a crisp, balanced pilsner with a floral aroma, subtle hop spice, and a rich, bready maltiness made from Saaz and Magnum hops and Vienna malt,” said brewmaster Greg Deuhs.
Stroh’s Bohemian-style Pilsner will be available in specially designed 12 oz. bottles and on draft in Michigan restaurants, bars, and retail stores.
Pabst Brewing Company, America’s largest independently-owned brewer, bought the Stroh’s brand in 1999.
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