Dan Gilbert apologizes for 'tone deaf' Detroit ad
DETROIT – Detroit businessman Dan Gilbert is apologizing after a new ad on one of his Bedrock owned buildings came under scrutiny.
Over the weekend, Gilbert's property management company (Bedrock) debuted a new ad campaign on the windows of the Vinton building at Woodward and Congress.
The ad facing backlash had the text: "See Detroit Like We Do." The issue: mostly white people were in the photo beneath the text.
Detroit's population is predominately black and Latino.
The ad, shared above, quickly drew critics to Bedrock's Facebook page.
Gilbert issued the following statement:
"We screwed up badly the graphic package that was partially installed on the retail windows of the first floor of the...
Posted by Bedrock on Sunday, July 23, 2017 Copyright 2017 by WDIV ClickOnDetroit - All rights reserved.
About the Author Koco McAboy headshot
Koco joined the Local 4 News team in September of 2016. She was born and raised in Metro Detroit, attended Central Michigan University, and previously worked at WOOD-TV in Grand Rapids.
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